Digital Marketing and Social Media in Healthcare: Why it Works

Many individuals today look for health information online. Approximately 77% of adults prefer to seek the health information they need over the internet. Moreover, social media is one of the most used platforms in healthcare worldwide. Over 85% of the world's population uses social media to gather health information about their medical conditions. 

Social media's rising popularity in spreading essential health information is also one of the best ways to boost your medical practice's online presence. The more people use social media, the bigger your chances to promote your services via digital marketing.

This article will explain the relationship between digital marketing and social media. We'll discuss their definition in detail and how they work when combined. So, let's dive into our discussion.

What is Digital Marketing in Healthcare?

Digital marketing in healthcare refers to promoting health services to reach the right target audiences or potential patients via the internet. Moreover, it uses digital means of communication and advertising. 

Here are some examples of marketing best practices for social media in healthcare:

• Email marketing
• Social media posts for healthcare 
• Blogs
• Web-based advertising

What is Social Media in Healthcare?

Social media plays a significant role in healthcare in many ways. Studies say that approximately 4.76 billion of the population worldwide have social media accounts. The staggering number of users allows medical practices to reach more potential patients and promote their services relatively easily. Professionals use social media in healthcare is beneficial to their practice’s success.

Understanding Healthcare Social Media

Combining digital marketing and social media works like magic in healthcare. Sharing factual information with only a few posts can get the job done. Below are the reasons why they work.

Social Media and Healthcare 

What are the strengths of using social media in healthcare? Read the answers below.

Raise Awareness

Social media is one of the fastest ways to raise awareness about emerging health concerns. The sheer number of people using multiple social media platforms worldwide allows news to spread like wildfire. Facebook, Twitter, and Instagram are the best healthcare social media platforms to use in these situations.

Easily Share Medical Information

As a provider, you can easily share factual medical information using social media for your target audience. Many individuals assess their health conditions through social media posts. Moreover, providers can promote their services and updates easily. Sharing accurate medical facts are the best benefits of social media in healthcare.

Answer Common Health Questions

Social media is an excellent means of communication. Whether you are answering common health inquiries or questions about your services, you can do so with relative ease. In addition, you can also reach other practitioners from rural areas with limited resources. They can learn about the services you offer via social media posts.

Partner with DrCatalyst

DrCatalyst offers a single price for full healthcare marketing services. For only $849, you can enjoy the following:

✅Website Redesign

This is digital marketing at its finest. We specialize in creating top-tier website content, including high-quality graphics, short videos, and quality copywriting.

✅Blogs

Our writers ensure high searchability for your website online using relevant keywords suited for your services and target audiences. 

✅Social Media Management

Boost your reputation and online presence with our regular posting using Facebook, Instagram, or Twitter. 

✅Facebook/Instagram Boost Campaigns

Our $115 budget to boost your social media accounts ensures your visibility online monthly. 

✅Search Engine Optimization

We specialize in using the right keywords to keep you on top of google search engines. Our search engine optimization experts have years of experience to give you the quality service you deserve. 

Book an appointment to get a free demo.