Why Blog Post is Important?

Why Start a Blog?

Blogs market your practice. Why? According to studies, 77% of internet users read blogs. It is what brings your name to search results. Blogging drives visitors to your website and transforms them into patients. It strengthens your website's rating within search engine algorithms. Here’s why you need to start blogging:

1. Blogs are the crowning glory of your content marketing

Blogging is an inexpensive way to fulfill your content marketing strategy. It is an effective strategy to engage with your audience. Your blogs can promote your products and services without explicitly advertising them. Basically, your educational blogs showcase your expertise with an invitation to your readers to schedule a consultation. You can also share it on your social media accounts and engage with your followers. It will invite more people to your website and eventually turn them into your patients. 

2. Exhibits Your Expertise 

In your field of expertise, blogging will create you as the go-to source, raising your reputation and popularity online. For example, our DrCatalyst blogs focus more on helping you improve your practice in terms of medical billing, remote staffing, and improving patient experience. It helps people to remember us that they can visit our website if they need development among that list. 

3. Blogs educate your readers

Your patients will have several concerns when they’re newly diagnosed with an illness. Most certainly, several other patients have the same concerns. Your blogs can become a helpful resource for them as it is a repository of information about their frequently asked questions. 

4. Increases Your Online Presence

72 percent of internet users say they searched online for health information and  77 percent of online health seekers using a search engine in the last year according to the new Pew research. However, most of them do not click past the first search in the results tab. 35% of U.S. adults claim that they have gone online directly at one time or another to try to find out what medical problem they or anyone else may have. Illnesses or disorders, therapies or procedures, and physicians or other health practitioners are the most commonly searched topics. In their algorithm, Google uses several ranking factors, and while some are controversial, evidence indicates that a proven ranking factor is high-quality content with reliable references and links and relevant keywords on a regularly updated site.

5. Humanizes Your Practice

Upholding ethical, professional, and HIPAA standards online is crucial. However, it is still possible for you to share personal experiences as a medical professional. Blogging helps expose the person behind the stethoscope. Your patients will get to know you better and it helps build trust and rapport. 

Partner with the Right Team

Let’s boost your patient volume and improve your online presence with our digital marketers. DrCatalyst can triple your patient volume by utilizing top digital marketing strategies, all while staying HIPAA compliant. Yes, it’s possible!

HIPAA compliance doesn’t have to be a roadblock in achieving your branding and marketing goals. Talk to our marketing experts and let’s start building your stellar online reputation TODAY.

Schedule a free consultation today!