Social Media for Medical Practices: 3 Tips for Launching a Facebook Page
Social Media Marketing for Medical Practices
Marketing on social media is a new important trend for medical practices. It can even be considered as the new norm as patients are inquiring more and more via social media. The platform allows physicians to attract new patients and provide safe medical information for their followers. According to Insider, Facebook is the most popular social networking site with over 1.4 billion users worldwide. Thus, choosing Facebook to market your practice is a great step to take in boosting your patient volume.
3 Tips for Launching a Facebook Page
We can’t deny that most people nowadays are always on social media, especially on Facebook. In relation, online searches for healthcare information are gradually growing too. When it comes to medical practices, doctors and healthcare organizations can give the safest advice and medical tips to patients. Posting about debunking health related myths might even save someone’s life. Facebook can help you increase your patient engagement and share information efficiently .
Here are some tips that can help turn prospects into patients using your Facebook page:
- Provide ALL Details
You don’t want to miss out on any patient who wants to learn more about your services. As more people turn to online searches, your Facebook page will help patients find information about your practice. So make sure you have written down all important information about your practice. Here are some information you need to provide:
- Medical practice name (Example: DrCatalyst)
- Complete contact details (phone number, telephone, website)
- Location/s
- Physician/s and staff
- Your specialty and services
- Images from your practice
These are crucial for a medical practice page. It will help build trust with your audience and let your potential patients get to know you better.
- Interact and Communicate.
Making your patients happy is no longer limited to your clinic. It already extends to how you interact and communicate with them online. Creating social relationships with your patients keeps them coming back to your services. Why? Building a good rapport with your patients online encourages loyalty, thus increasing patient retention. Facebook lets you do these more efficiently while staying HIPAA compliant. Firstly, pay attention to the messages, comments, inquiries, and concerns that you receive. Being attentive to them helps build trust.
In this way, patients can:
- Easily avail your healthcare services
- Refer patients to your center
- Keep in touch for consultations
- Treat your page as a VIP — Very Important Patient.
From now on, treat your Facebook page as your first on-call patient. You can improve your medical practice's reputation if you answer concerns immediately. However, it’s not limited to that. You have to pair it with the right content too.
You can do this by:
- Share your expertise and advice with educational posts
- Promotional posts that showcase your services
- A candid post that reflects your practice
- Create practice-specific posts
- Your post should be accompanied by an image.
- Tell your story with videos (video content is powerful and very shareable).
- Maintain a consistent schedule and post often (1x per day at least).
- When possible, include hashtags.
It might be challenging, but partnering with healthcare marketing experts can help you along the way.
Partner with DrCatalyst
Let’s boost your patient volume and improve your online presence with our Healthcare Marketing Experts. DrCatalyst can triple your patient volume by utilizing top digital marketing strategies, all while staying HIPAA compliant. Yes, it’s possible!
If you want to learn more healthcare marketing tips, DrCatalyst’s marketing experts are here to guide you.. Feel free to give us a call right away! We prioritize your page as our own and help you go easy with social media marketing.
