Which Social Media Platform is Best for the Medical Practice?
Social media has become one of the most popular platforms in marketing healthcare services in recent years. Patients worldwide tend to rely on information they find in social media regarding medical advances more often. As a healthcare provider, now is the perfect time to take advantage of what social media can do to your practice. However, it may look overwhelming with dozens of social media apps available online.
That's why we created this article for you! We understand how busy a doctor's schedule can be, so we've collected and simplified helpful information about the best social media apps that you can use. After all, it's more likely that a large percentage of your patients have social media accounts, the more reason that you should use one too. Treat the term social media for doctors as the new normal.
Why You Should Combine Social Media and Medical Practice
70% of the US population uses social media. That's roughly around 200 million individuals. As the numbers suggest, using social media in your medical practice means more chances of acquiring new patients. Reports say that a person's average time on social media per day is 145 minutes. If you play your marketing strategy right, your medical practice gets a significant boost in ROI. Keep in mind that you can achieve all these by combining social media and other healthcare marketing services.
Quick Tips
Focus On:
- Increasing social media followers and engagement
- Brand building and online presence
- Market your practice to the right audience
- Sharing of best practices for social media in healthcare
The Best Social Media Apps for Your Medical Practice
Facebook
Facebook is perhaps the most popular choice of healthcare providers worldwide. The app is not only easy to use and understand, but it's also perfect for information sharing. It stands out the most is because of its versatility.
On Facebook, all you have to do is create a business profile, and then you can use it as your means of communication. Simply put, it is an effective tool used in marketing healthcare services.
Advantages
- Patients can provide reviews and feedback quickly.
- Boosts recommendations and endorsements.
- Improves overall patient experience from your services.
LinkedIn
The best
B2B social media app to increase your network is LinkedIn. You can share medical information with your colleagues directly using this app. Updated information sharing raises awareness about significant changes or discoveries about health-related topics. Understanding this information adds authority to your posts, keeping your practice relevant.
Advantages
- Continuously get updated about the latest medical information.
- Check resumes, new hires, and recommendations.
Twitter
Sharing direct-to-the-point information appeals to the masses, especially about health information. Some individuals are more interested in reading a few sentences instead of bulky texts. Twitter is your best bet in this kind of approach. You can "tweet" directly to your patients about relevant updates about your medical practice on Twitter. The word count limit on posting to Twitter helps save time and effort, ideal for a doctor's busy schedule.
Advantages
- Easy to understand messages.
- Conveniently saves time and effort.
- Quick feedback from patients.
Instagram or IG
Instagram is one of the fastest-growing social media platforms your medical practice needs. The app focuses on photos and videos, perfect for sharing treatment outcomes. You can also use IG to post your clinic facilities and medical staff. You can attract potential patients by showing them the cleanliness and orderliness of your health facility.
Advantages
- Perfect for mobile users
- Present your medical practice's services
- Drives organic traffic to your website
Pinterest
Pinterest relies heavily on images like Instagram. It's typically like your regular corkboard, but online. The best way to use Pinterest is to "pin" your medical practice's services and updates. Studies say that most visitors of this app are women. If your medical practice specializes in women's health or beauty and wellness, Pinterest is the best app for you.
Advantages
- Pin healthy images to promote your services
- Create boards that resonate with your practice
- Easy to use and manage
Which Social Media App is for You?
The social media apps we covered are the most popular choices for healthcare professionals today. They have become the primary option for healthcare professionals because of their versatility. You can set up your accounts using these platforms hassle-free.
On the other hand, choosing the right app for your medical practice depends on your preference. Try to learn the advantages of each app over the other, then formulate a plan of how you would use them. You can create a survey to determine which app your patients use the most. In short, the use of social media in healthcare is definitely a must for your practice.
Our suggestion is to use all of these fantastic social media apps! The key is to hire a team that knows the ins and outs of managing social media content marketing.
Partner with DrCatalyst
No team can provide you with the best healthcare marketing strategy other than
DrCatalyst. Our goal is to improve your online presence with less effort from you and increase lead conversion. Acquire new patients and keep the old ones with the services we offer! Here's what you can take advantage of from our team
- Clinical Websites
- Full SEO Services
- Social Media Management
- Clinical Blogging
- Graphic Design
- Clinical Facebook Advertising
No matter which social media platform you choose for your medical practice, rest assured that we'll create quality content. We have a dedicated team to manage your social media posts, ensuring a boost in your online visibility.
Give us a quick call today, and let's talk about your options for free!
