Why Digital Marketing Becomes More Important During a Recession
The global economy suffered significant losses during the pandemic. Traditional marketing methods faced an all-time low to fewer people in public spaces. Businesses struggled to keep their doors open. Now the United States is facing another "economic recession."
Luckily, during the last few years, we have seen an increase in creative Digital Marketing Strategies and the results it brings. We learned during the pandemic how effective
digital marketing can be for businesses during hard times. When your business's steady income is interrupted by a recession, it may seem logical to trim your expenditures where you can; unfortunately, Digital Marketing is not one. Digital marketing is now the new normal. Learning the importance that digital marketing is necessary to understand the benefits this type of marketing strategy can bring businesses.
What is Digital Marketing?
Digital marketing uses the internet and the influential power of social media, search engines
(Google, Bing, Yahoo, etc.) and branded websites to advertise products, brands, or services. The primary marketing strategy is creating strategic content marketed to your target audience using smart devices.
The platforms used are computers, cell phones, or other intelligent devices. The importance of digital marketing strategy is a crucial tool during these difficult yet highly tech-savvy times.
In healthcare, digital marketing enhances the communication and engagement of doctors and patients. Doctors can post their availability schedules, services, and updates online with minimal effort, allowing for patients to be informed in real-time. Having a Healthcare Digital Marketing Strategy allows your practice to stay relevant, a resource for your patients, and attract prospective customers.
The Top 3 Reasons Why Digital Marketing Becomes More Important During a Recession
Keep in mind people tend to choose to stay home and save money during a recession means more screen time. More screen time allows a greater opportunity to reach out to your audience via Digital Marketing.
There are more than 3 reasons why digital marketing is essential for medical practices. But these 3 are the most beneficial to a successful business. Here are the reasons why:
1. Increased Patient Retention
We are living in a digital era, the era of connecting. Did you know that 59% of the world's population is online using the internet to discover information, new solutions, and communicating? Marketing your clinic against your competition in 2022 is a new ballgame.
With the convenience of smartphones, people are online more frequently, especially during the recession when job opportunities and announcements are more frequent. The chances of exposing marketing ads and content to your target audience are greater.
But the most significant advantage is that people spend more time on the internet. Everyone goes online, from students to office workers and medical practitioners.
Imagine how efficient digital marketing can be in this situation. You can tailor your marketing strategy toward your target audience easier. The key is to create authoritative and engaging content.
Attract the proper attention by posting relevant information about the services you offer. Highlight your achievements, credentials, and specialties.
Creating a portal that allows your patients to access relevant information about your services, schedules, and other essential health announcements nurtures your relationship with them.
When your patients feel comfortable accessing your services online and are updated frequently with resourceful content, chances are they will not look for other practitioners. It gives them the idea that you are reliable in more ways than one.
2. Digital Marketing is Cost-Efficient
The money you spend on traditional marketing techniques can be overwhelming, from laborers to printing materials and all other expenses which can eat into your annual budget.
Most businesses make the ill-advised decision to draw back on marketing efforts to save money during a recession. This benefits their competitors, who understand the importance of marketing and can get a more significant piece of the target market.
What the ill-advised business failed to understand is that marketing strategies are essential and cost-efficient when applying the correct marketing mediums and channels.
When discussing traditional marketing mediums and channels, consider print advertising, promotion mailers, posters, etc. The process of designing and outsourcing can be time-consuming. You also have to factor print proofing into your busy schedule, ensuring the information and content are correct.
- For example, overlooking a misspelled letter in your slogan, an incorrect promotional amount for an event, or an old phone number listed with hundreds of copies already in print, you would be forced to do a recall because of the error. That would waste time, money, and effort for everyone involved.
In digital marketing, errors are minimal and controllable. Content creators can edit and proofread projects with high efficacy and accuracy anytime. Designs pass through numerous quality checks before going live.
- For example, if you need to change a promotion or update a phone number, this can be done quickly without costing you additional fees and time. Also, you don't have to pay more people to get the job done. Digital marketing uses fewer materials but offers better results.
3. Boost Healthcare Marketing Via Social Media
One of the best ways to boost the efficacy of digital marketing is by combining it with
social media. As we all know, people of all ages use social media worldwide. Many people have accounts on different social media platforms like Facebook and Instagram.
Global analysis reports that 4.5 billion people are using social media as a primary information source. That means that
social media platforms are perfect for digital marketing. Just because the economy is strapped for cash during a recession doesn’t mean consumers will stop surfing the web for information.
You can continuously target a broader audience on multiple platforms by combining social media and marketing. The trick is to create and market the correct type of content, especially during an economic crisis.
Another aspect to consider is reaching the right audience. Social media allows you to study the algorithm of the content. You can create posts with relevance to your target readers. The expected result is an effective digital marketing strategy.
The greatest advantage? - direct communication with your patients. Traditional healthcare marketing strategies do not open two-way communication between you and your patients. Nowadays, you talk or reply directly to your patients using social media.
It also adds credibility to your practice's reputation. A quick response is always appreciated by patients all the time. With cleverly designed social media campaigns, your brand can build relationships on a deeper-than-transactional level. What's more, your patients can recommend your services to other people by sharing your social media posts.
Why Using Digital Marketing is Ideal During a Recession
We all know that historically economic recessions in the US have affected thousands of individuals inside and outside medical practice. Digital marketing provides a way to minimize financial losses and keep customers coming through your door. You can optimize your marketing strategy online by maintaining ROI in more ways than one. The secret to its success is finding the right team.
Partner with DrCatalyst
Here's how
DrCatalyst can help your practice in digital marketing:
Improve Your Google Rankings
A dedicated
Search Engine Optimization team (SEO) for you. Our team creates posts with relevant keywords to make your page searchable. We enhance your online presence by posting your services with proper keyword targeting. We take the importance of online marketing seriously.
With a reliable team to care for your SEO needs, you can rest assured that your medical practice stays relevant in today's digital world. Remember, the goal is to market your practice with factual and authoritative information. Your patients will not just get mediocrity from your content but quality information. And that's what will keep you ahead of the competition.
Competitive Analysis
Our marketing team identifies competitors and focuses on how to get on top. We create marketing contents that stand out from the rest. Collecting relevant information from competitors allows you to avoid common mistakes. We'll increase online traffic for your channel and attract your target audience. The implementation of a digital marketing strategy can make a difference in your practice the right way.
Learning the techniques of your competitors gives us a healthy advantage. You can learn from their mistakes and formulate a strategy to avoid them. You can depend on our team to analyze data efficiently to ensure an optimized healthcare strategy for your practice.
Digital Marketing and Social Media
Our
social media team guarantees enhanced digital marketing for your practice. We have a dedicated team to ensure relevant posts on social media in less than 2 weeks. Our goal is to extend your reach within the targeted area to increase the number of patients you see by creating industry-standard engaging and informative content relevant to your practice.
The structure of our marketing strategy focuses on your medical practice. We secure your practice's relevancy by keeping your online presence active and up-to-date.
You can rely on us to convey the information you want to post on your social media channels. At DrCatalyst, you can reach out to your patients with minimum effort and reap the benefits!
If you want to learn more,
call today and book a schedule. We are more than happy to provide you with a free consultation.
