Cost Effective Marketing Solutions to Increase Patient Volume and Practice Revenue

Carisse Armada • Jan 17, 2023

Competition is growing in the healthcare industry. Today, more than improvizing and word of mouth are needed to stand out and get new patients. A private clinic needs a marketing strategy if it wants to do well.

You are in the right place if you want to learn how to increase patient volume. This article will discuss how your practice will attain this with low-cost ways to generate more revenue.

Less Expensive Marketing Solutions to Increase Patient Volume and Practice Revenue

Making a marketing plan for your practice is crucial, whether you're just starting to promote your clinic or trying to increase sales. The good news is that applying this will be relatively inexpensive and will be less challenging than you would anticipate.

Below are low-cost strategies and creative ways to increase patient volume.

1. Blogging

Blogging is one of the most economical content marketing and can significantly increase patients who can see your clinic online.

In contrast to non-blogging competitors, healthcare organizations with blogs on their websites see more traffic. They are more likely to generate a positive return on investment (ROI) each year.

Blogging makes your website more visible in search results, which is especially advantageous if you write about subjects related to the knowledge potential patients are looking for. Additionally, it provides you with amazing stuff to post on your social network profiles.

2. Creating Your Google My Business profile.

Clinics can use Google My Business, a free service, to connect with local patients using Google search and Google Maps. Your patients can quickly locate you because the most widely used of the top three search engines is Google.

Setting up a profile will allow you to dictate how potential patients see your clinic when they search on Google. This implies if a patient types "Pediatrics in Houston" into Google and you have a Google My Business account, your practice will appear highly ranked. Likely, you will only appear if your Google My Business profile is verified.

Aside from posting your hours and services, you can also submit images and reply to reviews. It's a simple method to set your clinic apart from the competition, which is increasingly important in the current medical landscape.

3. Setting up a Social Media account.

You would want to know how to get new patients using an inexpensive tool. Social media has evolved into an important tool that will make your practice known to attract more patients and grow more profitable.

If you're not on social media, you're missing out on an enormous opportunity to interact with prospective patients.

Instagram and Facebook are among the leading social media sites for 2022. They are typically the most effective platforms for small to medium-sized clinics. Facebook is where many potential patients go to learn more about your clinic. Meanwhile, Instagram is ideal for exhibiting your clinic's culture and new equipment. If your patients allow, include their positive feedback.

4. Emailing Promotion.

If you want to know how to increase patient flow in your clinic, email marketing is a fantastic method. This will keep patients involved between appointments or reengage those who have stopped coming.

When choosing a platform, check to ensure that it is HIPAA compliant and provides secure email hosting. Your email marketing service provider should be adaptable and affordable.

Outline your email goals and establish what type of value your emails may provide before you begin. Align your messaging with themes related to the treatment plans of your patients. Please pay special attention to the questions they frequently ask since these are excellent sources of email content.

Consider inserting a call-to-action in each email that is consistent with your entire marketing plan and encourages consumers to take advantage of your offer. When done correctly, email can be your hidden weapon for acquiring more patients, holding them for extended periods, and re-engaging them after discharge.