5 Social Media Marketing Mistakes You Need To Avoid

Social media marketing plays a huge role in patient engagement in the new healthcare normal. It’s one of the best platforms to promote your services and reaching out to more patients has never been easier. Like any other marketing strategy, social media marketing must be conducted with strict HIPAA compliance and quality. Mistakes can be very expensive, particularly in the healthcare industry. Here are the top 5 social media marketing mistakes you need to avoid: 

• Excessive social media activity

Too much of something is bad and this applies to your social media marketing as well. Don’t be too eager and bombard your patients with aggressive social media campaigns. You might just scare them away and lose your followers. Concentrate on the areas that need your attention. Consider which social media channel is the most effective and devote your time to it. Analytical tools will also help you figure out what networks are showing results and what's not. You will save time managing your platforms, streamline your workflow, and ensure your content meets your target market by using intuitive social media management tools.

• Lack of social media network optimization

You can have several accounts on different social media sites. However, medical practices often make the error of duplicating messages and resharing them on various social networking sites. When selling on various social networks, you must think outside the box and portray the demands or preferences of the patients on those platforms. Closing non-performing social media pages are also important to save money and increase ROI. It's ideal to use the right platforms and schedule engaging, custom-tailored content. Pay attention to the direction of the networks as well as making valuable posts that fit well on the platform in question.

• Lack of Social Media Listening

Social listening means paying close attention to how your patients or intended demographics behave or engage in a social media platform. Brandwatch states that 96 percent don’t follow brands on social media but talk about them on the platform. As a result, it's critical for healthcare companies to conduct research on their own feeds and stay on top of the conversation to gain intelligent feedback that can help them shape their overall strategies.

We highly recommend you use social media listening platforms like Mention, Awario, and others that can benefit by highlighting exchanges that indicate business opportunities. They can provide an opportunity to perform market research, discover user demographics, better understand consumer demand in emerging medical devices or services, improve brand standards, evaluate the health of your company, and build customer loyalty initiatives. You will connect with leads, gather insights, and track chatter using these resources to enhance your offerings. These apps are easy to use; all you have to do is type the specific keywords and set up alerts. Effective algorithms are used in the right software, and they can easily produce useful data-driven results.

• Be worth the subscription

It's not a smart idea to market the brand without offering true value or meaning. Users would be drawn to you for greater interaction if you use social media to raise awareness. Using infographics, blog posts, animations, and podcasts helps the material stand out. Answer questions or deliver messages that the patients will understand. Content that evokes empathy has the potential to be more powerful than direct sales. So, consider role reversal and ask your consumers questions to create value; this will boost your brand awareness and increase the possibility of conversions.

• Not having proper objectives 

It is not a smart idea to merely publish a random post on social media in the hopes of growing comments, likes, and other indicators. Posting useful and important content will help you extend your organic reach. This will improve your patient engagement and interaction.

Given the importance of social media channels, you need to keep an eye on your pages and recognize any new issues as soon as possible. It is important for healthcare providers to be involved on social media sites in this age of smartphones and other mobile devices. Partner with a reputable provider of medical SEO services if you are new to a social media marketing or don't have time to devote to it. You can see steady growth in your targeted traffic and more engaged user participation with effective social media marketing help in the form of related campaigns and techniques to improve your web exposure.

Partner with the Right Team

Let’s boost your patient volume and improve your online presence with our digital marketers. DrCatalyst can triple your patient volume by utilizing top digital marketing strategies, all while staying HIPAA compliant. Yes, it’s possible!

HIPAA compliance doesn’t have to be a roadblock in achieving your branding and marketing goals. Talk to our marketing experts and let’s start building your stellar online reputation TODAY.

Schedule a free consultation today!